Lumitrend Extends Global Reach by Offering the First
Online Backup Solution for Java-Compatible Cell Phones
 

J2ME-Compatible CellBackup Service Enables Cell Phone Subscribers Around the World to Automatically Back Up and Restore the Contents of their Cell Phones

CTIA – Booth 1101 - September 26, 2005 – Lumitrend, a premier provider of next-generation, easy-to-use mobile applications, today announced that its cell phone data backup service, CellBackup® is now available for Java-compatible cell phones. This new version of CellBackup is the first Java-based solution of its kind, and is offered in addition to the current BREW-compatible version. Nearly 100 percent of new cell phones worldwide are either Java-compatible or BREW-compatible. With the addition of its industry-leading J2ME offering, Lumitrend has strategically positioned CellBackup as the cell phone data backup solution of choice for the majority of the world’s cell phone markets.

CellBackup for J2ME is the industry’s first Java-based application that allows cell phone users to automatically back up all of the content on their phones including contacts, pictures, ringtones, wallpaper, and videos without the need for additional equipment or wired connections. With CellBackup, cell phone users can store valuable content on their phones with the full confidence that it can be easily restored on a new phone should their current phone be lost, destroyed or stolen.

“Consumers around the world have come to depend on their cell phone as their primary communications tool,” said Rob Meadows, co-founder and CEO of Lumitrend. “Losing a cell phone – and its stored content – is inconvenient, and it can significantly impact people’s personal and professional lives. With Lumitrend’s newest version of CellBackup, cell phone users will be able to easily and affordably manage and protect all of the vital data on their phones no matter where they live.”

Availability and Pricing
Starting October 1, cell phone users may purchase the J2ME version of CellBackup through Lumitrend’s secure online store at www.lumitrend.com. There is a one-time download fee of $9.99 that covers the lifetime of the phone. The J2ME version of CellBackup will also be available through select carriers over the coming months.

About LUMITREND
Lumitrend is the preferred provider of software that makes wireless phones more intelligent, intuitive and easy to use, benefiting carriers, OEMs, contact management providers, Web services and consumers. The company’s family of mobile applications provides increased protection for valuable information and offers the ability to manage a multitude of “lifestyle features” including ringtones and wallpaper. Offering the first complete online backup solution for the cell phone, Lumitrend ensures your data is never lost and allows unlimited customization without storage space limitations or requiring a plug-in to sync. Built with Lumitrend’s proprietary technology, consumers can manage their mobile applications with a user-friendly Web site, avoiding significant downtime due to loss, theft or replacement of the device. Founded in 2002, Lumitrend is a trusted partner to nearly thirty carriers worldwide, delivering unique and first-to-market applications in the U.S., Mexico, Latin America, Peru and India. In addition, the company develops re-branded solutions for large corporations and leading Web-based contact management companies. Lumitrend is a privately held company with offices in San Mateo and Las Vegas. For more information and news on Lumitrend, please visit the Web site at www.lumitrend.com.

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CellBackup is a registered trademark of Lumitrend, Inc. All other trademarks are the property of their respective owners.

For more information, please write to info@lumitrend.com.


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