Online store provides a direct purchase option for the J2ME-compatible CellBackup service to cell phone subscribers around the world

CTIA – Booth 1101 - September 26, 2005 – Lumitrend, a premier provider of next-generation, easy-to-use mobile applications, today announced the opening of their online store. The Lumitrend store will help to make their family of backup products more widely available to subscribers around the world. This distribution strategy complements the current distribution and sales model with carriers by further extending their global reach to create a broader customer base.

Lumitrend’s newest product, CellBackup™ for Java-compatible cell phones (J2ME), will be the first product offered as a direct purchase at the online store. CellBackup is the industry’s only solution to protect and automatically back up all the important information on Java-based cell phones, including contacts, pictures, ringtones, wallpaper, and videos. Making a purchase will be fast, easy and completely secure. Subscribers can access the store by visiting www.lumitrend.com or from the "Download Application Now" links located on all product Web sites (CellBackup.com, CellSynx.com, Ringvault.com).

Once at the store, subscribers will be asked to input information such as their carrier, phone model, number, PIN, name and address to receive a list of all available applications their phone can support. Simply select the Java application option to complete the purchase. A brief message and link will be sent to your cell phone to download the application, and within minutes you will have automatic backup capabilities for your phone. The store will also provide subscribers with information on how to purchase the family of BREW products from carrier partners.

“Most consumers today rely on their cell phones to act as more than just a little black book, with new data stored and accessed each day – including ringtones, wallpapers, pictures and more,” said Rob Meadows, co-founder and CEO of Lumitrend. “As most of the world’s cell phones are Java compatible, our online store enables us to provide a cost-effective and easily accessible backup solution to a broad consumer base worldwide. This initiative strengthens our global expansion strategy by offering subscribers a new purchase model that gives them complete power to protect and restore the valuable content on their phones.”

Pricing and Availability – CellBackup for J2ME Phones
Once the Java application is successfully downloaded to your phone, subscribers are notified that the download is complete, and will be automatically charged a one-time fee of $9.99. The store will be open to subscribers starting October 1, 2005. While the product is initially available through the online store, Lumitrend will also be working with carriers worldwide to make the Java version available to their customers in addition to the BREW platform of products they currently market.

About LUMITREND
Lumitrend is the preferred provider of software that makes wireless phones more intelligent, intuitive and easy to use, benefiting carriers, OEMs, contact management providers, Web services and consumers. The company’s family of mobile applications provides increased protection for valuable information and offers the ability to manage a multitude of “lifestyle features” including ringtones and wallpaper. Offering the first complete online backup solution for the cell phone, Lumitrend ensures your data is never lost and allows unlimited customization without storage space limitations or requiring a plug-in to sync. Built with Lumitrend’s proprietary technology, consumers can manage their mobile applications with a user-friendly Web site, avoiding significant downtime due to loss, theft or replacement of the device. Founded in 2002, Lumitrend is a trusted partner to nearly thirty carriers worldwide, delivering unique and first-to-market applications in the U.S., Mexico, Latin America, Peru and India. In addition, the company develops re-branded solutions for large corporations and leading Web-based contact management companies. Lumitrend is a privately held company with offices in San Mateo and Las Vegas. For more information and news on Lumitrend, please visit the Web site at www.lumitrend.com.

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For more information, please write to info@lumitrend.com.


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