Ringvault, CellBackup, and Cellsynx Protect High-
Value Information from Theft, Loss, or Upgrades

San Mateo, CA – June 20, 2005 – Lumitrend, a premier provider of next-generation, easy-to-use mobile applications, announced today the first complete family of mobile applications that let consumers backup contact information, ringtones and wallpaper stored on their BREW-compatible cell phones. Ringvault, CellBackup and CellSynx make wireless phones more intelligent, intuitive and easy-to-use, benefiting carriers, consumers, OEM’s, and contact management providers Adopted by 20 carriers worldwide, Lumitrend’s applications protect valuable information and create unlimited storage space for cell phone data, so consumers never have to discard ringtones and wallpaper they have already paid for in order to download new items.

Ringtones generated approximately $4 billion in sales worldwide in 2004 (Consect, Q1 2005), and are expected to generate $724 million in sales in the U.S. by 2009. Fueled by steady growth in cell phone ownership by teens– nearly half of all U.S. teens and tweens (10-18 year olds) now have a cell phone (NOP World Technology, March 2005). In addition, the total number of wireless subscribers in the U.S. now exceeds 180 million (CTIA, March 2005), and according to an article in the New York Times, cell phone users are increasingly using their phones as their primary phone book. Unfortunately, all the information stored on these cell phones is at risk. Each time a cell phone is lost, damaged, or upgraded, ringtones and wallpaper must be repurchased, while contact information must be manually re-keyed into the phone, a cumbersome and time-consuming process.

“Most cell phone users have encountered the frustration of losing or upgrading their cell phones,” said Rob Meadows, co-founder and CEO of Lumitrend. “They need a way to protect this information, but it must be easy-to-use and affordable. Lumitrend is the first company offering a complete family of online cell phone backup and management applications that are quickly gaining traction among carriers.”

Ringvault -- Ring in the New and Keep the Old
Most cell phones today store only a handful of ringtones, which often forces consumers to delete items they have purchased in order to purchase new ones. Ringvault is the first backup and online management solution for ringtones and wallpaper that allows for unlimited customization of cell phones, without storage space limitations or special equipment for synchronizing. Ringvault even backs up the ringtone settings for each individual in the phone book.

With Ringvault, cell phone users can purchase ringtones or wallpaper from vendors, then store them in a permanent “vault,” a secure website at www.ringvault.com. They can then restore any items they need quickly and easily at any time they want. Lumitrend has even worked with ringtone creators to develop original sample ringtones that subscribers can download for free. Targeted at teens, tweens and general consumers, Ringvault has already been launched by four carriers, including Verizon International, Midwest Wireless, nTelos and BellSouth Interactivo.

CellBackup
CellBackup automatically backs up a subscriber’s entire mobile phonebook to a secure online website, www.cellbackup.com, without the need to attach data cables or run syncing software. From the website, users can manage their contacts and import new contacts from Outlook, Outlook Express, and Yahoo Contacts. Whenever needed, contact information can be restored or transferred to a new phone with the touch of a button. CellBackup is targeted at the general consumer and currently supports multiple languages, including English and Spanish, for more than 50 different cell phone models.

CellSynx
CellSynx is targeted at general consumers and professionals, offering subscribers the ultimate protection for their mobile phone by automatically syncing a copy of their contacts, calendar events, tasks and notes – all without the need to attach data cables. CellSynx offers its own robust calendar, and is also the first application to offer consumers seamless synchronization with today’s leading desktop contact and calendar software, such as Outlook. Information can be easily managed, restored, or transferred to a new phone using a secure website, www.cellsynx.com. Subscribers can also choose to send SMS messages to their cell phones to remind them of events.

Lumitrend’s family of mobile applications are affordable and cost effective for the user, with specific pricing determined by each carrier relationship.

All of Lumitrend’s applications have been developed using QUALCOMM’s BREW platform, a solution designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include: an open, extensible client platform that supports robust system and application software including personalized and branded user interfaces for mass market devices; a J2EE™-based, modular delivery system that enables the distribution of content, applications and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry's first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW solution can make the wireless visions of innovative companies a reality.

About LUMITREND
Lumitrend is the preferred provider of software that makes wireless phones more intelligent, intuitive and easy to use, benefiting carriers, OEMs, contact management providers, Web services and consumers. The company’s family of mobile applications provide increased protection for valuable information and offer the ability to manage a multitude of “lifestyle features” including ringtones and wallpaper. Offering the first complete online backup solution for the cell phone, Lumitrend ensures your data is never lost and allows unlimited customization without storage space limitations or requiring a plug-in to sync. Built with Lumitrend’s proprietary technology, consumers can manage their mobile applications with a user-friendly Web site, avoiding significant downtime due to loss, theft or replacement of the device. Founded in 2002, Lumitrend is a trusted partner to twenty carriers worldwide, delivering unique and first-to-market applications in the U.S., Mexico, Latin America, Peru and India. In addition, the company develops re-branded solutions for large corporations and leading Web-based contact management companies. Lumitrend is a privately held company with offices in San Mateo and Las Vegas. For more information and news on Lumitrend, please visit the Web site at www.lumitrend.com.

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QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.

For more information, please write to info@lumitrend.com.


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