20 Carriers Worldwide Adopt Industry’s First Complete Online Solution to Let Consumers Easily Backup and Manage Valuable Information

San Mateo, CA – June 20, 2005 – Lumitrend, a premier provider of next-generation, easy-to-use mobile applications, announced today that 20 carriers worldwide have adopted Lumitrend’s new generation of mobile productivity applications for BREW-compatible cell phones. These applications enable consumers to backup and manage the increasing amount of valuable information they store on their cell phones. Carriers around the world, such as Alltel, the fifth largest carrier in the world, nTelos and Midwest Wireless, have all recognized that Lumitrend’s family of applications provide an opportunity to improve customer satisfaction, reduce churn, and generate additional revenue.

Lumitrend offers consumers a way to protect valuable information and manage a multitude of “lifestyle features” on their phones, even when they are lost, damaged, or upgraded. Lumitrend is the only company that allows consumers to manage features such as ringtones, wallpaper, contacts, and appointments, from a secure, user-friendly Website.

“Technology advances have enabled consumers to turn their cell phones into personal organizers, and Lumitrend is the first company to offer a complete online solution which protects all of their valuable information,” said Rob Meadows, co-founder and CEO of Lumitrend. “The adoption of our solutions by several well known carriers clearly indicates they recognize the importance of these value-added applications, which provide new revenue stream opportunities and helps to reduce one of the major problems they face in the market today – customer churn.”

As cell phones become more sophisticated with new applications for schedule and contact management, they have also become an indispensable tool - going from a luxury to a necessity. With increased usage, the rate of cell phone loss, damage, and upgrade also rises, requiring the information to be manually re-keyed or downloaded again for an additional cost. Cell phones also have a limited amount of memory, which can force consumers to delete ringtones and wallpaper they have already paid for in order to download new ones.

Lumitrend’s family of online backup solutions ensures ringtones, wallpaper, and contacts are never lost. The applications also allow consumers unlimited customization of their cell phone without storage space limitations or requiring a special cable for syncing the information. Instead, consumers manage all the information they need from a secure, easy-to-use Website. Customer response and demand has been strong, with the number of downloads for Lumitrend’s family of mobile applications reaching approximately one hundred thousand to date.

True Protection – Never Re-Key, Never Re-Purchase
Lumitrend offers three distinct applications to meet a range of user needs.

Ringvault – According to Consect, a marketing and consulting firm, ringtones generated $4 billion in sales worldwide in 2004. Lumitrend’s Ringvault is the first and only online backup and management solution designed to protect ringtones and wallpaper. With Ringvault, wireless phone users can now backup, store, and manage an unlimited number of ringtones and wallpaper.

CellBackup – CellBackup automatically backs up a subscriber’s entire mobile phonebook to a secure online website, without the need to attach data cables or run syncing software. From the Website, users can easily manage their contacts and import new ones. Whenever needed, the information can be restored or transferred to a new phone with the touch of a button.

CellSynx – CellSynx allows cell phone users to automatically synchronize contacts, calendars, tasks and notes between their phone and PC – without any special syncing hardware. It also offers support for today’s leading calendar and contact management solutions such as Outlook and Yahoo!.

Finely Brewed Solutions
All of Lumitrend’s applications have been developed using QUALCOMM’s BREW platform, an application development environment designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. The BREW solution enables Lumitrend’s mobile applications to seamlessly co-exist with the current software of handset manufacturers.

About LUMITREND
Lumitrend is the preferred provider of software that makes wireless phones more intelligent, intuitive and easy to use, benefiting carriers, OEMs, contact management providers, Web services and consumers. The company’s family of mobile applications provide increased protection for valuable information and offer the ability to manage a multitude of “lifestyle features” including ringtones and wallpaper. Offering the first complete online backup solution for the cell phone, Lumitrend ensures your data is never lost and allows unlimited customization without storage space limitations or requiring a plug-in to sync. Built with Lumitrend’s proprietary technology, consumers can manage their mobile applications with a user-friendly Web site, avoiding significant downtime due to loss, theft or replacement of the device. Founded in 2002, Lumitrend is a trusted partner to twenty carriers worldwide, delivering unique and first-to-market applications in the U.S., Mexico, Latin America, Peru and India. In addition, the company develops re-branded solutions for large corporations and leading Web-based contact management companies. Lumitrend is a privately held company with offices in San Mateo and Las Vegas. For more information and news on Lumitrend, please visit the Web site at www.lumitrend.com.

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QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.

For more information, please write to info@lumitrend.com.


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