Windows Mobile-Compatible CellBackup Service Enables Cell Phone Subscribers Around the World to Automatically Back Up and Restore the Contents of their Cell Phones

CTIA – Booth 4979 - April 5, 2006 – Lumitrend, a premier provider of next-generation, easy-to-use mobile applications, today announced that its cell phone data backup service, CellBackup® is now available for Windows Mobile-compatible devices. The new version of CellBackup is offered in addition to the current BREW and Java-compatible versions. With the addition of its Windows Mobile offering, Lumitrend has strategically positioned CellBackup as the cell phone data backup solution of choice for the majority of the world’s cell phones markets.

CellBackup for Windows Mobile allows cell phone users to automatically back up all of the content on their phones including contacts, calendar, pictures, ringtones, wallpaper, and videos without the need for additional equipment or wired connections. With CellBackup, users can store valuable content on their phones with the full confidence that it can be easily restored on a new phone should their current phone be lost, destroyed or stolen.

“Cell phones have become an indispensable lifestyle tool,” said Rob Meadows, co-founder and CEO of Lumitrend. “Automatically protecting the data stored in the phone and eliminating the risk of substantial down time due to loss, theft or damage is an invaluable service for today’s on-the-go consumers.”

Availability and Pricing
Starting May 1, cell phone users may purchase the Windows Mobile version of CellBackup through Lumitrend’s secure online store at www.lumitrend.com. There is a one-time download fee of $9.99 that covers the lifetime of the device. The Windows Mobile version of CellBackup will also be available through select carriers over the coming months.

About LUMITREND
Lumitrend is the preferred provider of mobile applications that make cell phones more intelligent, more intuitive and easier to use. Lumitrend applications benefit consumers and provide value added services for carriers, OEMs and partners.

All applications are created using Lumitrend’s Mobile Solutions Platform. The Platform was created through years of mobile development experience, enabling the Company to quickly overcome the complex challenges formed by lack of standards and unique, phone specific issues. With the Platform, Lumitrend has developed core competencies in accessing mobile content, managing / formatting data and properly delivering that content to the phone, regardless of make or model.

These competencies have enabled Lumitrend to target many areas, including content backup, storage, delivery and sharing. Leveraging the Platform, Lumitrend has developed BREW and J2ME applications featured on nearly 30 carriers worldwide. For more information, please visit www.lumitrend.com.

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CellBackup is a registered trademark of Lumitrend, Inc. All other trademarks are the property of their respective owners.

For more information, please write to info@lumitrend.com.


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