Lumitrend applications directly benefit wireless carriers in several ways. The carrier will receive incremental revenue streams from the application subscription fees, additional airtime usage and value added services such as ringtone and wallpaper sales. In addition, utilizing the carriers existing website to store and manage mobile content will increase switching costs, reducing overall subscriber churn. Driving customers to the website will also provide the carrier opportunities to sell additional applications, services and upgrades.

To ensure that carriers reach all potential subscribers, Lumitrend offers a suite of products covering all major device platforms including BREW, J2ME, Symbian, Palm, and Pocket PC. Lumitrend products are designed to enable rapid re-branding to any marketing requirements. In addition, all applications include customer portals that can be easily integrated into existing web sites.

The customer portal allows users to manage their mobile content including pictures, music, contacts and calendar online. Through a re-branded portal, wireless carriers can offer value-added services such as picture printing or ringtone/wallpaper sales. Any content purchased through the portal can be seamlessly transferred to the mobile phone via Lumitrend’s custom applications and Intersynx framework.